60´s. The decade of contrast and changes. Maybe the most important decade in terms of social changes and world development. A perfect period, happy days with the American dream in the first half, and the hippie liberty with peace and love in the second.
Currently, living in a serious crisis, we tend to search for good times and dream away from our present situation. Perhaps this is why we can see a big influence from the 1960´s in today´s evolving society. This influence concerns both our physical appearance as well as our social values. Who is not searching for success and the image of happiness that gives you recognition and attention.
Recently, the media started showing a reality show about Swedish Hollywood wives living the American Dream and the TV series Mad Men about the glamorous days of the 60´s. They both have become a vivid reference for dreamers of a better life. With large modern homes, clean cut outfits, and "values", viewers are more and more seduced by this lifestyle even though there are real backsides to it.
Take for example the main character in Mad Men, Donald Draper. He has reached The American Dream, but is still not happy inside because of his past. His past is the fact that he became an imposter of Donald Draper. His new life with a perfect wife and a perfect career is a cover up and an escape from his own troubles that still haunt him. In many ways its what we do today when we look for happiness from that period.
Donald Draper´s wife, Betty, is feeling really lonely and often wonders where her husband is when he doesn´t come home at night. It
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bothers her and so in return she really tries to be a perfect housewife, like Grace Kelly. So there is a public glamour side to the 60´s and a darker side in its shadow. Maybe the 1960´s is an escape from the present, but it´s back with all of its glamour and beliefs.
Look at today´s fashion for example. Go to one of the big clothing stores and you will find cardigans with rose patterns, 60´s vintage dresses and high waist skirts.
Recently I read an article in a Swedish magazine about Spanx panties and bodysuits. Who would have thought that this product would be back in style. It´s not the most glamorous piece of clothing you could wear but it makes your figure look like a million bucks. Every housewife who respected herself, wore them in the 60´s. These items never went out of fashion, they just needed to be rediscovered. Another example of 1960´s inspiration is the underwear world with Sonia Rykiel´s underwear collection for H&M. Back are the famous "pointy wonder bras" and suspenders. It is very glamourous, yet basic.