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Stay artistic at Arte Luise


WRITER
Christian von Essen
In Berlin´s political and financial centre lies a hotel based on the collective work of fifty artists. But it wasn´t always like that. Arte Luise Kunsthotel just happened to be in the right place at the right time. SuperLounge stayed the night.

Arte Luise Kunst Hotel is a small yet influential player in Berlin´s thriving art community. The concept is simple: fifty rooms, fifty artists, one room each. In room 512, artist Theresa Mars is playing with contrasting dimensions: the bathroom is over–dimensioned, with a sink for giants and a showerhead from heaven. A white corridor takes us from the entrance door to a large walk–in closet. To the right is the bedroom.

Above the bed rises an enormous black and white collage of bodies, shapes, destinies and moments, and the clutter almost makes us dizzy. On the opposite wall hangs a similar piece, colorful and vibrant as a stark and at the same time complementing contrast to the grey dreamlike landscape over our sleeping heads. In the corner of the room lies a book in which the guests can write their own personal greetings directly to the artist.

Kerstin Berger founded Luise in 1999, only an arms–length from the former Berlin wall. As a gallerist, she nurtured a dream about a hotel where the artists would themselves create the character of the rooms. And the network was already in place.
– My friends thought I was crazy to open up a hotel in this neighbourhood, says Kerstin Berger in the hotel lounge area, in a red couch under the hotel´s giant trademark horse mule sprung out of the northern wall.






– The area was really worn down, there was nothing here at all.

Ten years later her friends are probably won over. Shortly after Arte Luise Kunsthotel was established, the German government decided to move the political administration from Bonn to the new capital Berlin. The area around Luisenstrasse suddenly became a political and financial hub in Mitte, in the heart of Berlin. A true stroke of luck.
– We had no idea what would happen here, says Kerstin. But let´s say we are very pleased by the development.

The concept at the hotel is simple: every artist works for free decorating his or her own room, and then gets a share from the room´s income. The popular – and sometimes spectacular – your room becomes, the more money you get. Once a year, Kerstin Berger sums up all the different rooms and pay her artists accordingly. Apart from money, the artists also get a week´s stay in their room for free – a nice marketing and representation opportunity for struggling artists.
– We sign the deals for two years at the time with our artists, and we try to update or switch rooms every once in a while. We want our guests to always feel like something new has happened here.

http://www.luise–berlin.com


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