dresses are suitable both for everyday wear and for eveningwear. I can really imagine myself in the orange dress with a belt or the black one with a v–neck. Or why not both of them? They will sell the belts separately so you can vary the dresses the way you want. For the fall they will also launch some evening dresses.
The philosophy behind Greta is to design clothes that a woman will never tire of. They believe that if you find a nice piece of clothing that fits you well, you will probably want to have it in several colors.
Both of the designers have a varied background and have worked with everything from shoes to PR to fashion shows but they have always taken an interest in fashion and clothes, even if they don´t see themselves as slaves to trends. As far as the swimwear they originally began designing, they still adhere to their philosophy of simple, well fitting items. Regardless if you take a stroll in the city or at the beach, a Greta woman is always in style.
So, what´s behind the name Greta? I first thought of another Swedish fashion brand, Dagmar, which was named after the designers´ (three sisters) grandmother. But Greta has nothing to do with a person. It´s a short version of the Greek name Margareta (Margarita) which, in its earlier Persian form, meant pearl. As Greta´s logotype is embraced with two strings of pearls the name was given.
Are they a pearl amongst the Swedish designers? Well, take a look for yourself. All retailers for the brand are listed at their website, which will soon become a webshop.
www.gretashop.com